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“If it feels like hard work, it’s not your Unique Ability®.”
—Colleen Bowler, Coach, Strategic Coach Program
One of the biggest dangers for entrepreneurs is “The Excellence Trap”: Because you can do something better than others, you keep doing it, even if you don’t particularly enjoy that activity. This prevents you from doing more of what you love most, do best, and get the biggest rewards from.
Unique Ability, by contrast, gives you back more than it costs you. You still need to rest and rejuvenate, but there’s no end to how much you can grow, improve, and learn when doing it.
